Campbells Soup 4 Ps - 1937 Words

Campbell Tomato Soup Prepared by X -Executive Summary- The Campbell Soup Company is the world’s largest soup manufacturer in the world. In 1897, the Company created their first product, Campbell Condensed Tomato Soup. The White and Red cans are now the most famous brand of tomato soup in the United States and around the globe. Through this product, the Campbell Soup Company is targeting all kinds of populations, from families to the working people. With an average of 90 cents per can, this tomato soup is a cheap product and accessible by everybody. The Campbell Tomato soup can be found in any grocery store, gas station, Internet, and even more. The Campbell Company is promoting the tomato soup with many commercials and†¦show more content†¦The consumers have the choice to select their tomato soup in function of their diet (Campbell’s, Welcome). Moreover, in 2006, the United Kingdom’s largest food producer also named â€Å"Premier Food†, purchased Campbell Soup’s subsidiaries in both the United Kingdom and Ireland. Later, Campbell entered into a licensing agreement with Wolfgang puck Soup Worldwide, Inc., which allowed the company to increase its product line breadth (Campbell’s Soup Company). -Place- Where can we buy the Campbell Tomato Soup? We can find this product in all grocery stores in the United States, in different gas stations, as well as in vending machines. The Campbell Tomato Soup can be bought online, for example, on the Campbell Company website www.campbellsoup.com or on the target website www.target.com, or in many other grocery stores. Also, Campbell products are sold in 120 countries around the globe. In North American, the  « business represents $5.2 billion in sales, with operations in the United States, Canada, Mexico, and Latin  ». Campbell’s International’s is leading in Europe and Asia Pacific. Their â€Å"international business represents $1.5 billion in sales† (Campbells, Our Company). What also makes Campbell’s soups really convenient is the fact that you will find those products in any small or local grocery store, because of its cheap price. Last October 2007, Campbell’s Company had a limited distributionShow MoreRelatedEnding War Between Sales and Matketing7228 Words   |  29 Pagesmarketing group as an adjunct to the sales force at this stage, and the relationship between the functions is usually positive. As companies become larger and more successful, executives recognize that there is more to marketing than setting the four P’s: product, pricing, place, and promotion. They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an independent player. It also

A National Debate Over The Staggering Cost Of Tuition Is...

College Affordability A national debate over the staggering cost of tuition is gaining momentum. Prospective students are burdened with the struggle of not being able to attend college due to the inability to afford it. Unfortunately for those students, college is usually seen as a pathway to a successful life and career. Those who struggle to attend college usually acquire student debt and it is a huge problem among society as so many adults carry a debt burden for the rest of their life, preventing them from living a stress free life. Parents struggle to send their children off to college and for those who do attend are often drowning in loan debt for a long time. In order to get a better understanding of the determinants of student college debt, Anne Macy and Neil Terry, staff members of West Texas AM University did extensive research. The purpose of their research is to examine the factors of student debt while focusing on financial, institutional and demographic variables (Macy and Terry 15). Althou gh this paper seems to be about the determining factors of student debt, it is really about how America values education. The authors state there is very little literature focusing on student debt; they found most research in literature is qualitative but not quantitative, suggesting that their research will be numbers based (Macy and Terry 16). The use of numbers to establish logos shows the reader how problematic this situation is. Macy and Terry explain there areShow MoreRelatedEducation response Essay example43180 Words   |  173 Pages(not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, go to: www.nationalarchives.gov.uk/doc/open-government-licence or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU email: psi@nationalarchives.gsi.gov.uk Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. If you have an enquiry regarding thisRead MoreFundamentals of Hrm263904 Words   |  1056 Pages134 Factors That Affect Recruiting Efforts 134 DID YOU KNOW?: Something for Everyone 135 Constraints on Recruiting Efforts 135 Organizational Image 135 Job Attractiveness 136 Internal Organizational Policies 136 Government Influence 136 Recruiting Costs 136 Chapter 7 Foundations of Selection 154 Learning Outcomes 154 Introduction 156 The Selection Process 156 Initial Screening 156 Completing the Application Form 157 DIVERSITY ISSUES IN HRM: Interview Questions 158 Key Issues 159 Weighted Application

Teen Pregnancy Paper Free Essays

There are hundreds of babies born each day. The scary and quite alarming fact about this is most of those moms are teenagers. Teen pregnancy has become an issue that affects numerous families in the United States. We will write a custom essay sample on Teen Pregnancy Paper or any similar topic only for you Order Now Planned Parenthood has reported an average of one million girls gets pregnant, and that is between the ages of 12-17. A staggering eighty-three percent of these pregnancies are to poor or low income families. Statistics have shown that seventy-eight percent of these pregnancies were unplanned and four out of ten were aborted. Although the numbers have plunged from five years ago, they are still uncomfortably high. The issue of teen pregnancy needs to be addressed head on otherwise this sweeping trend will soon become a dangerous norm. In most cases the only individuals that are for this issue are the teen mothers, and hopefully fathers, while the vast majorities against it are the families, schools, and society the girls are surrounded with. It is believed that the reason most young ladies are in support of pregnancy varies from the inability to go through with an abortion to feeling the need to be accepted. Teen fathers should be there for their girlfriends because they have also played a major role in the situation, but sadly a large number decide not to stick around. Families tend to be in opposition to the pregnancy due to financial and sometimes religious aspects. It is also difficult to comprehend the idea society has seemed to turn its back on teen moms when a solution is crucial at this time. The attention that is bringing much concern to this matter is the trend following it. Meaning, many younger girls are thinking it’s â€Å"in† to have children at a younger age and proceeds to multitudes of girls having babies at a very young age. In result of this, more and more girls are getting a lower education due to dropping out of school. Also the expectations girls have for themselves and their lives are decreasing. A recent poll by Seventeen magazine revealed that five percent of teen moms go on to obtain a college degree. If that’s not shocking, more than half of teen moms go on to have a second child following the first. Along with this issue as a whole, a major concern is the fact that four out of ten pregnancies are aborted. This might not sounds like much, but when it is said in the thousands it is an extremely high number. It appears that most girls are relying on the ability to abort rather than the pill or other forms of contraceptives. If these options weren’t out there then teenage sex would hardly be a concept let alone the increasing outcomes of teen pregnancy. Schools have been trying over the past decade or so to educate students on safe sex and awareness. However, this education hasn’t been enough to drive the rates down to an acceptable level. If the teaching of this matter is spread out more and the awareness of diseases is also brought up, the numbers of teenage pregnancy will decline along with it. The media in some cases has brought attention to it, but has done it in a harmful way. In the summer of 2009, MTV kicked off a new series called â€Å"16 and Pregnant†. This show was to show the lives of girls who had gotten pregnant at 16. Most episodes revealed hardships each one went through and their decisions when it came to their unborn child. During the show there would be statistics on teen pregnancy and commercials about where to find help. All this seemed purely education until they continued the series for three more seasons as well as made a spin of series to showcase the growing lives of the first teen moms. The problem with this media is most of the episodes are now giving girls the idea that it is acceptable to have a child at a young age and even though there are hardships, things will still work out one way or another. Personally, the thought has crossed my mind a time or two, but reality sets in when I see real moms at my high school struggling just to get their diploma and juggle all the stresses of a baby. The shift of focus that needs to happen is, unfortunately, more of the bad side of pregnancy and parenting need to be shown in order to â€Å"scare† our youth. At the same time there isn’t profound public attention since this issue has never been fully addressed head on due to that fact it is a touchy subject. As with sweeping dirt under a rug for example, the more dust is swept under the rug the more it accumulates, then the problem becomes unbearable to manage. The same applies regarding teen pregnancy, the sooner education and a plan for the future is composed, the sooner this epidemic will come to a screeching halt. As long as individuals are armed with facts and have a driving force, the easier this issue will become obsolete. Although I possess all this information, there is still a lot more investigating on this topic that could be done. Are there more prevention programs or assistance for the teen mothers and families that we don’t know about? What can the government do to eradicate teen pregnancy? In order to learn more about this, my plan would include searching the internet and possibly contacting Planned Parenthood to obtain these answers. The widespread trend of pregnancy extends further than just the teens it affects and society must handle this before it becomes intolerable. How to cite Teen Pregnancy Paper, Essay examples

Reading Hamlet as a Murder Mystery free essay sample

This paper analyzes William Shakespeares most famous play, Hamlet, in terms of detective fiction narrative. Examining Hamlets madness, the Queens guilt, and his relationship with Ophelia. This paper analyzes William Shakespeares most famous play, Hamlet in terms of detective fiction narrative. Hamlet is examined against 19th and 20th century works such as the Sherlock Holmes and Philip Marlowe stories, while the text of the play is presented and backed up as evidence of an inherent detective narrative. Some of the evidence concerns the Queens guilt, and Hamlets confrontation of the Queen in Act III Scene IV as well as Hamlets madness and his relationship with Ophelia. Hamlet, says William Hazlitt, is the one of Shakespeares plays that we think of the oftenest. (Hazlitt, 197) The story, the plot of Hamlet is almost irrelevant: it is his character, and the way we interpret that character, that gives vital, universal meaning to Shakespeares work over three hundred years later. We will write a custom essay sample on Reading Hamlet as a Murder Mystery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As Hazlitt comments, `[Hamlets] reality is in the readers mind. It is we who are Hamlet.` (196) Hazlitts is a point of view I would like to discuss further. I would argue that Hamlet lends itself almost flawlessly to multiple interpretations, thus remaining a vital, active text that has become a cultural icon since it was first staged in 1600-1601.

The Views of Doctorow in Ragtime Essay Example

The Views of Doctorow in Ragtime Essay In the classic E. L. Doctorow novel, Ragtime, we see the juxtaposition of many motifs to represent Doctorows view of the early century. By combining history and fiction Doctorow allows himself to write a semi-accurate interpretation of the early 1900s while also being able to strongly express his own biases and opinions of the era. The biggest, and perhaps most important theme Doctorow applies in the novel is social tension, or the battle of the rich versus the poor. Other important themes include rebirth, racial tension, and high randomness of events. By using these themes and others, movie makers created a film, which they believe best represents Doctorows views. It is apparent that Doctorow clearly favors the poor, lower class, in their struggle for economic and social mobility against the few, rich, upper class citizens. Doctorows thoughts are best depicted through the novels characters. Tateh, Coalhouse Walker and Sarah are all characters who are portrayed as good. These characters, while representing a wide range of economic success, all symbolize socially challenged individuals. Throughout the novel, Doctorow always chooses these or similar types of characters to be the protagonists. Doctorow wants the reader to feel for Coalhouses situation. He wants the reader to hope that Willie Conklin is harmed and the Model T Ford is repaired. On the other hand, Doctorow tells a different tale for the economic elite, upper echelon of society, represented by J. P. Morgan and Henry Ford. Morgan is presented as a snobbish old man, who always gets his way, and we are supposed to feel no remorse for him when his museum is broken int! We will write a custom essay sample on The Views of Doctorow in Ragtime specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Views of Doctorow in Ragtime specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Views of Doctorow in Ragtime specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We, the readers, are inclined to agree with Doctorows opinion only because that is the way he planned it. Doctorow did not touch on any negative aspects of Coalhouse Walkers actions, such as innocent firemen that he killed, and their families, perhaps, because this might sway the readers belief as to Coalhouses innocence. The film, Ragtime, does support Doctorows social tension beliefs, however it leaves more things open for the reader to decide. For example the book gives the impression that Coalhouse is killing the racist bad firemen. The movie shows him shooting and blowing up firemen, who perhaps could be good people. The concept of rebirth is used liberally by Doctorow. Doctorow commonly has a character go through a major transmogrification, or rebirth. This rebirth ordinarily happens when moving from one social class to another. Tateh, Houdini, Coalhouse, and mothers younger brother and clearly are examples of these rebirths. When Tateh goes from being a poor street peddler to a rich movie maker, he goes through a transformation. Tateh starts dressing and acting a lot differently, perhaps also forgetting his Jewish heritage and 5000 years of oppression. Houdinis alteration is greater than Tatehs. Houdini goes from a not so well off family to a rich and famous escape artist. Through this social change, Houdini changes his Jewish name Erich Weiss to a more appropriate Christian name of Harry Houdini. As well as changing his name, Houdini also seemed to forget his background. However, later in the novel we find out that Houdini did in fact not forget his heritage. He just changed his name as a career move. Coalhouse Walkers rebirth is much more dramatic and swift than Tatehs or Houdinis. Coalhouse goes from a fine upstanding citizen to a disgruntled man, caught at the end of a racist prank, and out for revenge. At one point, He sat down with a sheet over his shoulder and permitted one of the young men to shave his head and his neat mustache. The change in him was striking, (). This symbolic and actual rebirth occurs as Coalhouse moves from being a wealthy prominent musician to a fugitive on the run. Mothers younger brother also goes through a rebirth. His rebirth involves going from a wealthy family to a fugitive gang. Because of this social change, Doctorow has mothers younger brother go through a rebirth as well. This was in the form of him putting black makeup on his face to fit in with Coalhouses black gang. All four of these examples express Doctorows opinion that in order to go through a social change, one must go through a physical rebirth of some sort. The movie does complement Doctorows view on this issue. The film portrays all four characters as going through physical transformations as well as social changes. Racial tension is certainly a major motif throughout the book. Without it, the book simply would be neither entertaining nor fulfilling. In writing Ragtime, Doctorow knew that racial tension was the most obvious theme in his book, as well as being the foundation for a major plot in the book. One does not have to dig to deeply in order to discover that Doctorow believes that there was racial tension and blatant racism in the early century. To represent this racial tension, Doctorow uses a mix of fiction and history. On the fictional side, Doctorow has Coalhouse Walker and his fiancÐ ¹ Sarah. On the historical side, Doctorow has Booker T. Washington, a famous black rights leader who believed in non-violent methods. Doctorow has Coalhouse and Sarah interact with other fictional characters, the Vice President of the United States, Willie Conklin, the other firemen, and others in order to put racial tension in place. Then Doctorow has Coalhouse have a conversation with the famous Booker T. Washington. This interaction shows the extent to which Doctorow believed in the racial tension many years ago. The book shows that Doctorow believed racial tension to be a strong driving force in the actions of the early 1900s. The film did justice to the book in that respect. The film accurately portrayed strong racial tension, as well as a beautiful dialogue between Coalhouse and Booker T. Washington. After Washington made a fabulous and convincing speech to Coalhouse, Coalhouse replied, My wife Sarah would have loved to meet you Mr. Washington. You speak like an angel. However, we are on Earth. This dialogue from the movie shows how high strung the racial tension was, because it depicts Coalhouse making a rude comment to the most prominent Civil Rights figure of his time, in order to stand up to a small racist practical done on him. E. L. Doctorow wrote Ragtime in a very interesting way, in that the fate of characters seems to be based on a high entropy, or randomness. In a usual circumstance, fate, if one believes in such a thing, follows a set up, logical, pattern of events. This, however, is not the case in this novel. Mother and Coalhouse are good examples of this high disorder and randomness. Mother was very satisfied with her marriage to father. She waited when he went on his adventures to the arctic, and she was a faithful wife. Early in the novel there is no way that anyone could have predicted that mother would leave father and marry Tateh. This new relationship was very random and created a lot of disorder. When we first meet Coalhouse Walker, he is nothing but a gentleman. In fact, he holds a stable job, has a good car, and a steady income. He also has a soon to be family and everything is going great for him. Who would have guessed that one small incident would change Coalhouse into a criminal, a murderer, and running from the law. This example perfectly illustrates the ambiance of high disorder in the book. It is clear that Doctorow beliefs the early century to be a random and crazy time. Doctorow believes that in the early 1900s anything could happen. Little on the earth was regulated and many laws were not enforced to the extent they should have been. The movie does a satisfactory job in reliving this randomness. If the movie did not do a satisfactory job, it would not even have been considered based on the book, because these random events of Mother and Coalhouse are fundamental ideas that needed to be included in the film.

Philosophers essays

Philosophers essays A Comparison of Classic And Contemporary Philosophers Why is it so important that young children in our society receive a good education? The answer to that question is very simple; because they are our future. The old saying the youth of today are the leaders off tomorrow holds more truth than many people realize. By giving children a good start at an early age we are only helping ourselves as well as the children. A good example of this is can be seen in our society. By the time a teacher in our society retires from his or her position their students will have made it out into the real world and taken jobs. This new generation will be the ones to make the decisions about laws such as Social Security, and Medicaid. The students will be able to turn these programs around and make them more beneficial to their recipients. These teachers who are now retired will be the ones who are collecting Social Security and reaping the benefits of the childrens solid education. The idea of educating the youth is not even close to a new idea . Philosophers such as Jean Jacques Rousseau in the seventeen hundreds and even farther back than that to the time of Plato in three hundred eighty six B.C. and after. Both of these great men shared similar ideas on how children should be taught so that they can get the most out of their education. Though educational philosophy dates back thousands of years, there are still many great thinkers who are revolutionizing teaching with their philosophies today. In the later part of the twentieth century there was also Paulo Friere who is considered by some to be the greatest thinker of his time and also Maxine Greene who has also greatly changed education in todays society. Thanks to these great minds along with many others, modern day education was revolutionized. Many of the teaching techniques and ideals that are practiced in the classroom today originated from these philosop...

The Drowling Ski Resort Case Study Example | Topics and Well Written Essays - 1250 words

The Drowling Ski Resort - Case Study Example Its financial trouble started in back in 2000 when it went into receivership and there seemed to be no buyer willing or able to finance the resort, after it remained closed for a year, it was reopened by Ian Mac-Arthur through an arrangement with the Syracuse development cooperation. The city was willing to fund the project since they believed that the resort represented and important economic entity and if it was left to collapse, it would harm the community especially owing unemployment of the hundreds of locals who worked there. After 5 years, MacArthur decided to discontinue his ownership of the resort because the capital investment required to repair and retransform the resort to its former glory was too much. Consequently, it was bought by a Peter Bass who assumed the debt and arranged with MacArthur to pay buy him off the debt in installments. The resort however continued to lose money and the visitors patronizing it went down considerably resulting in reduced revenue and depe ndence on government bailouts to remain in business (Huang & Leong 2). The management of the resort tried channeling back profits and even took on long term debt but the huge losses the firm had incurred in the course of the last two years had eaten too deeply into the cash reserves. Drowling Mountain is dependent primarily on the population of Syracuse since the customer base is predominantly local, for financial and practical reasons the firm did not market beyond the Syracuse area. The pricing is marginally higher than the neighboring resorts and this is justified by the variety of exclusive packages offered in the resort although admittedly clients sometimes found them too complex and therefore ignored them. Carter also says that the operations were far from smooth owing to the fact that they had cut down on the labor cost as much as they could and as result there was a perennial shortage of employees and the few ones were often overworked. After an incisive analysis of the situ ation, one the ground I came up with the following recommendations which if implemented successfully could reasonably be expected to curb the downward trend of the resort and gradually help it recover its prestige and profitability. For one, it is apparent that the resort justifies its higher prices by virtue of its exclusive package offering that are not available in other resorts, however, it has also emerged that these services are often viewed as too complex and the clients often ignore them. This leads to wastage since they require staff and maintenance they clearly do not justify the cost and complexity. Therefore instead of cutting down on costs by laying off staff, the management should carry out a thorough assessment on the redundant services, eliminate them or make drastic changes to simplify or make them more adaptable to customers. A strategic evaluation into the profitability of individual services and a comparison with their uptake in other resorts would give the manag ers a better understanding of what needs to be retained and what needs to be cut off. As a result, the services will be streamlined the staff will be more flexible and the costs or running the resort will marginally reduce, the surplus funds can then be used to service other facilities that can help resume profitability. The manager’s approach is based creating a culture of skiing and therefore he does not view the fact that other resorts are encouraging customers to engage in the sport as a threat since he felt they were promoting the uptake of skiing culture. Notwithstanding, this

Admission essay Example | Topics and Well Written Essays - 250 words

Admission - Essay Example My desires and success in special education did not just stop with my university education. Immediately after graduation, I accepted an opportunity for tutorial classes at Taibah University in the Kingdom of Saudi Arabia, Department of Curriculum and Instruction as a tutorial fellow for one year. Since 1996, I have accumulated a remarkable wealth of knowledge in working with students with disabilities thus impacting positively on already learnt skills while at the same time giving me an opportunity to learn new ways of understanding the complexities that surround educational attainment of learners with special needs. The desire to improve the welfare of learners with special needs has also earned me both personal and professional development enabling me to articulate the theoretical aspects of special education into the reality and an extension enabling me to redesign neoclassical educational achievement of special education that seemed non existent within the classical arena. Over time, my remarkable performance has been accompanied by outstanding progress and improvement wich attracted distinguished promotions leading up being the Director of Hope Institute in Jeddah and CV. Within the period of direct contact with an array of ideas, perspectives and philophies of work, I have built a wealth of knowledge in special education leading up to accepting to join the first group of scholars to pursue the first stage Masters Degree at King Saud University with a full eye focus on Special Education, achieving excellent results. Based on this unique and rich experience, I ask myself, why not advance to a Doctorate level which will not only give me an opportunity to polish my hard earned skills but also empower me to contribute to the evolving world of Special Education scholarship through publications, seminars and taking up a lead in the dissemination of knowledge at the University to impel a generation conscious of the needs of

President Obamas use of African American Vernacular English (Black Research Paper

President Obamas use of African American Vernacular English (Black English) in speeches and interviews - Research Paper Example Thus, this research paper in principle and retrospect would discuss and contextualize the impact and the direct effects of the use of such language. It is important to note and mention that the paper will also explore the ways and means through which the African American vernacular language gets to spread and gain prominence in the human society. It would be of key interest to gauge with utmost precision the specific or exact extent to which code switch as employed or is being used by President Barack Obama. This is to say that it would seeks to contextualize the exact step through which the President juggles between the standard language and the vernacular language. Similarly, it would be proper to contextualize the prospective effects of the code switch not only to the earning cycles but the whole society as a whole. In retrospect, it means that research process would inquire how the students and the society as a whole may be encouraged to continue to use the slang or African American vernacular language once they see the President-the symbol of highest authority use the same code of language. Given the nature and aspect of this research process, it is a cross of a qualitative and quantitative research. Thus, it is safe to assert that it would be an exploratory type of research because it would touch and focus on the numerical aspect such as the number or percentage of people in the society are likely to be encouraged to continue to use the slang. In the same line of thought, it may also touch and explain the number of people who may feel discouraged to use the same vernacular in the lives accordingly. Equally important is the fact that the study would expound on the aspect or issue of the quality of conversations relative to the use of proper English language (Rickford & Rickford, 2002). This is to say that the quality of

Issues in American Electoral System

Issues in American Electoral System John Palenschat   WORST CASE SCENARIO RESEARCH AND REFLECTION PAPER Like many other Americans, the election of Donald Trump was one of the worst things I could imagine happening. Even now, I am puzzled as to why Donald Trump was elected because a majority of voters view him unfavorably (Pew, 2017). So just how did he get elected? The point of a democratic election is to represent the will of voters in choosing an executive. With so many dissatisfied with the results of the election, one must wonder if our current electoral system is fulfilling its stated purpose. Might there be something wrong with the way elections are held now? [G1][G2] I did some research and have come to several conclusions: namely, that our current system of First Past the Post consistently leads to elections for candidates that are generally unfavored by the majority of the population (Pew, 2016). I believe that the United States should, as an incremental reform, generally adopt ranked choice voting: in order to reduce vote splitting, voter disenfranchisement, and to reduce the negativity of campaigning. Right now, most elections in the United States utilize First Past the Post voting, which is a system of elections in which an individual voter has only one vote and is allowed to vote for only one candidate (Aceproject, 2017). This system has a big flaw. People may vote for a candidate that they may not necessarily prefer in order that they do not split the vote in favor of an opponent. In the 2000 Presidential election, Republican George W. Bush beat Democrat Al Gore by less than 600 votes in the decisive Florida election. Green Party candidate Ralph Nader received over 100,00 votes in Florida. [G3]While he may not have spoiled the election, surveys indicate that people who voted for Nader probably would have voted for Gore had they known how tight the race would be (Jones, 2004). This event has had serious consequences for the American people. For example, a Gore administration might not have invaded Iraq in 2003, which destabilized the region and cost US taxpayers over $2 Trillion dollars (Trotta, 2013). Modern voters are cognizant of the results of that election and have adjusted their votes accordingly. As a result, voters now do not necessarily vote for their first choice. There has to be a better way. As I looked for an alternative voting method to First Past the Post, I discovered a system called Ranked Choice voting (RCV). RCV is a system of elections in which electors rank the candidates in the order of their choice, by marking a 1 for their favorite, 2 for their second choice, 3 for their third choice and so on (FairVote Instant Runoff). Although there are other ways (perhaps even better!) of doing RCV, for the purposes of this paper, I will be specifically discussing the form known as Instant-Runoff voting as it appears to be the most feasible to implement in our current political situation. [G4][G5] In this system, if no candidate has a clear majority of first votes, the trailing candidate may be dropped and the first votes for the dropped candidate are eliminated. Then, the second choices of the voters who voted first for the dropped candidate are distributed to the remaining candidates. This process is repeated until a candidate has a clear majority of the vote.[G6] The main advantage of Ranked Choice Voting is that the eventual candidate chosen better represents the consensus of voters. As candidates are unlikely to earn the majority of votes in the first round of counting, candidates may moderate their rhetoric in an attempt to earn second place votes (Aceproject, 2017); The candidates may tamp down on their own campaigns negative ads in order to not alienate potential voters, and they would want to appeal to the greatest possible base. Since voting for a third party candidate in this system is less risky, a wider variety of interests would likely be represented. As an example, in the recent election, a person could safely cast their first vote for Jill Stein and their second for Sanders and so on without spoiling their vote and splitting the ticket for a more popular candidate that they might agree less with, such as Clinton. As voters would not be forced to vote for the lesser of two evils, one might expect to see a proliferation of more diverse third parties that better represent [G7]the constituents desires. I believe that if Ranked Choice Voting is adopted broadly across the United States, voters will feel more satisfied with the results of the election[8] At first, I though that RCV was just an academic exercise, thought up by some Poli-Sci grad student working on their thesis[G9], but I was surprised to learn that Ranked Choice Voting has already been put to effective use worldwide and has proven to be a reliable system for several decades now[10]. For example, it is used in such diverse races as parliamentary elections in Australia (Paul, Owen, 2013), presidential elections in Ireland (Citizens Information, 2016), and in municipal elections in Minneapolis and Saint Paul (City of Minneapolis). [G11] Recently, the State of Maine voted to adopt an Instant Runoff system for congressional, senatorial, and gubernatorial elections (Grabar, 2016). According to a study funded by Fairvote, an electoral reform advocacy group, citizens in cities that have adopted RCV report that campaigns are less negative, that the system is easily understandable, and that they believe that it should be adopted more widely (Tolbert, et al). As people realize that the current form of voting isnt the only choice available, I believe that voters will increasingly demand RCV from election committees.[G12] However, there are several legitimate issues with Ranked Choice Voting that need to be addressed; Jason McDaniels of San Francisco State University believes that increasing the complexity of voting is much more cognitively demanding than merely choosing a preference For some, this may seem like a small change, but for others, it could make the already daunting task of being an informed voter even more challenging. Decades of research show us that when voting is made more complex, it tends to lead to lower participation and more unequal outcomes. (McDaniels, 2016). However, studies taking place in Californian cities that have adopted RCV paint a different picture. Nearly 90% of those polled reported that they had an easy time understanding how their ballots worked (Tolbert, et al). Perhaps, pre-election day, a city or state could wage a concentrated, multimedia campaign to educate voters on the new system. A multifaceted approach utilizing TV news spots, radio jingles, and mailed remi nder cards could be particularly effective. Another possible issue with RCV is that confused voters may simply list their preference by order in which the candidates appear on the ballot, as has been the case in Australia. This problem could perhaps be solved by holding a random drawing each election to determine in which order the candidates are listed on the ballot (AEC, 2016). In conclusion, I believe that seriously examining the institutions of our society and critically deconstructing their use and origin will help to build a more perfect union. It is important to recognize that structural systems have a large impact on our daily life and to realize that they are not unchangeable. Due to the effects of the recent election, I am very cognizant of how our electoral system alienates the very people that it was created to represent. Rather than giving into resignation, I have researched the issue and have come up with at least a very general course of action that could be taken to avoid another divisive election. I hope that I have interested you in the topic of electoral reform and encourage you to research the topic yourself and come to your own conclusions.[13] An informed and active citizenship is the best guarantee for the continuation of the republican ideal. Work Cited FairVote (No publication date). Ranked Choice Voting / Instant Runoff. FairVote. http://www.fairvote.org/rcv#rcvbenefits. Accessed 19 February. 2017 Minneapolis Elections and Voter services (No publication date). Frequently Asked Questions about Ranked-Choice Voting. The city of Minneapolis.[G14] http://vote.minneapolismn.gov/rcv/what-is-rcv. Accessed 19 February. 2017 [G15] Paul, Owen (2013). How does Australias voting system work?. The Guardian. https://www.theguardian.com/world/2013/aug/14/how-does-australia-s-voting-system-work. Accessed 19 February 2017 McDaniels, Jason. (2016). What Ive found researching ranked-choice voting: It makes voting harder, lowers participation. Bangor Daily News. http://bangordailynews.com/2016/08/20/opinion/contributors/what-ive-found-researching-ranked-choice-voting-it-makes-voting-harder-lowers-participation/. Accessed 19 February. 2017 Aceproject. (No publication date) Advantages and disadvantages of first past the post. ACE Electoral Knowledge Network. http://aceproject.org/ace-en/topics/es/esd/esd01/esd01a/esd01a01. Accessed 20 February. 2017 Pew Research Center. (2017). Early public attitudes about Donald Trump. People-Press.org. http://www.people-press.org/2017/02/16/1-early-public-attitudes-about-donald-trump/ Accessed 22 February 2017. Pew Research Center. (2016). Voters evaluation of the campaigns. People-Press.org. http://www.people-press.org/2016/11/21/voters-evaluations-of-the-campaign/ Accessed 22 February 2017. Citizens information. (2016). Proportional Representation. The [G16]Republic of Ireland. http://www.citizensinformation.ie/en/government_in_ireland/elections_and_referenda/voting/proportional_representation.html. Accessed 22 February 2017. Grabar, Henry. (2016). Maine Just Voted for a Better Way to Vote. Slate.com. http://www.slate.com/articles/business/moneybox/2016/11/maine_just_passed_ranked_choice_voting_bravo.html. Accessed 22 February 2017. Tolbert, Caroline, et al. (No publication date). Ranked Choice Voting in Practice. Fairvote https://fairvote.app.box.com/v/APSA-Civility-Brief-2015. Accessed 22 February 2017 Trotta, Daniel. (2013). Iraq War cost US more than $2 trillion: study. Reuters.com http://www.reuters.com/article/us-iraq-war-anniversary-idUSBRE92D0PG20130314. Accessed 22 February 2017. AEC. (2016). Positions on the ballot paper, draw for the Senate and draw for the House of Representatives. Australian Elections Commission[G17]. http://www.aec.gov.au/Voting/ballot-draw.htm. Accessed 23 February 2017. Jones, Jeffrey. (2004). The Nader Factor. Gallup.com. http://www.gallup.com/poll/10798/nader-factor.aspx. Accessed 22 February 2017 [G1]Deleted:, [G2]Deleted:u [G3]Inserted: , [G4]Deleted:u [G5]Deleted:. [G6]Inserted: s [G7]Inserted: , [8]This is a strong point in favor. Think of all the recent turmoil after the election. If everyone was content with the outcome of the election (even if they didnt get their first pick), that would be a great motivation to change the voting system. You could probably expound more on this point, or why you believe it to be true. [G9]Inserted: , [10]This is another strong point. The best predictor for success is past success. Nice! [G11]Deleted:, [G12]Inserted: n [13]Your two most important paragraphs are the first, and the last. In the first, you tell your audience what youre going to say, and in the last, you tell your audience what youve said. The last sentence will likely stay with your reader. After you recap your essay in the last paragraph, leave them with a final deep thought or conclusive statement that sums up your argument and/or point. Or maybe something theatrically doomsday-ish. Perhaps, The election of Trump is a direct consequence of our current voting system; If we dont take a good, hard look at the way we currently push people into power, the consequences could get even worst. A bit much perhaps, but its your final punch to convince the reader that this is something they need to act on. [G14]Inserted: The c [G15]Deleted:C [G16]Inserted: The [G17]Inserted: s

Remember Me, by Charles Joyner Essays -- history, unskilled and skilled

Remember me is a description of unskilled and skilled work on plantations, how rice was grown and harvested, and the customs of the slaves on the Georgia Coast. Joyner depicts the life of slavery from the Masters, slave, and outside parities to a view seldom seen in the education system today. In His book, Remember Me, Charles Joyner relates the slave owner and slave to each other because each needed one another for survival on a daily basis. Joyner explains how some masters particularly cared for their slaves with one example being from Reverend Colcok Jones, â€Å"Tell all the howdye for me, (19)† and other forms of greetings when away from the plantation. However, Joyner also goes into great detail of how some masters mistreated their slaves along with their mistresses. Joyner explains that the Butler’s mistress beat the slaves routinely, and as Fanny Kemble â€Å"On the first morning of her arrival amongst us, by beating severely, with a raw cow-hide, the b lack girl who nursed the infant, because the child cried. (20)† Many historians believe the reason lying behind this was because the plantation owners were having explicit affairs with other slaves, and the wives of Plantation owners were not oblivious to this fact. On one hand, most mistresses felt that the slaves were inferior to the white race, so therefore, beat the slaves without a cause. It was common practice, during the slave period in Georgia, that slave owners beat their slaves. On the Contrary, one might also see that some plantation owners, very few, actually cared for their slaves with great compassion and loved their slaves as their own family. As the punitive treatment of slavery carried on, the life of the slave on the Georgia Coast was demanding and extremely... ...mselves. Slaves told stories of how their masters cared for them and made sure they were taking care of, had all the food they needed, and also how some of them had time where they could escape and get away from the reality that they were held against their will. However, slaves also left behind horrific stories of beatings, lynching’s, and of rape their owners did to them. What Remember Me attempts to bring out is the good and the bad of slavery, the cruel harshness one had to endure, and the love and compassion few owners gave to their slaves. In doing this Charles Joyner received a lot of criticism against his statements, but what he is credited with is bringing out a new light in slavery alongside the Georgia Coast few had ever seen. Works Cited Joyner, C. (2011). Remember me: Slave life in costal Georgia. Athens, Georgia: The University of Georgia Press. Remember Me, by Charles Joyner Essays -- history, unskilled and skilled Remember me is a description of unskilled and skilled work on plantations, how rice was grown and harvested, and the customs of the slaves on the Georgia Coast. Joyner depicts the life of slavery from the Masters, slave, and outside parities to a view seldom seen in the education system today. In His book, Remember Me, Charles Joyner relates the slave owner and slave to each other because each needed one another for survival on a daily basis. Joyner explains how some masters particularly cared for their slaves with one example being from Reverend Colcok Jones, â€Å"Tell all the howdye for me, (19)† and other forms of greetings when away from the plantation. However, Joyner also goes into great detail of how some masters mistreated their slaves along with their mistresses. Joyner explains that the Butler’s mistress beat the slaves routinely, and as Fanny Kemble â€Å"On the first morning of her arrival amongst us, by beating severely, with a raw cow-hide, the b lack girl who nursed the infant, because the child cried. (20)† Many historians believe the reason lying behind this was because the plantation owners were having explicit affairs with other slaves, and the wives of Plantation owners were not oblivious to this fact. On one hand, most mistresses felt that the slaves were inferior to the white race, so therefore, beat the slaves without a cause. It was common practice, during the slave period in Georgia, that slave owners beat their slaves. On the Contrary, one might also see that some plantation owners, very few, actually cared for their slaves with great compassion and loved their slaves as their own family. As the punitive treatment of slavery carried on, the life of the slave on the Georgia Coast was demanding and extremely... ...mselves. Slaves told stories of how their masters cared for them and made sure they were taking care of, had all the food they needed, and also how some of them had time where they could escape and get away from the reality that they were held against their will. However, slaves also left behind horrific stories of beatings, lynching’s, and of rape their owners did to them. What Remember Me attempts to bring out is the good and the bad of slavery, the cruel harshness one had to endure, and the love and compassion few owners gave to their slaves. In doing this Charles Joyner received a lot of criticism against his statements, but what he is credited with is bringing out a new light in slavery alongside the Georgia Coast few had ever seen. Works Cited Joyner, C. (2011). Remember me: Slave life in costal Georgia. Athens, Georgia: The University of Georgia Press.

Scholarly Article

Yak's Mason Scholarly Article Assignment In â€Å"Crime, Guilt, and Subjectivity in Film Nor, Winfred Flock argues that Film Noir â€Å"opens our eyes to the ‘true' state of American society† 1 by not masking true human emotion in a situation where survival is not certain. He implies that it shows the protagonist struggle with desire and selfishness in a light that had not been shown before in American cinema and is the root of why Film Noir transcends time and remains a popular genre.He adds that the popularity of genre is rooted partly due to the fact that it is the antithesis of the films mainstream Hollywood was putting out at the time; the sunny and cheery tones were in stark contrast with Film Noirs â€Å"dark† and â€Å"atmospheric†2 overtones. I agree with Flock but would add that the success and everlasting nature of Film Noir is also due to the fact that it allows the viewer to personify with a protagonist that has faults and shortcomings just li ke themselves and hat the selfishness the protagonist exhumes in times of scrutiny is relatable to the audience in opposed to the typical morally perfect hero of the time.I would add that Film Noir paved the way for TV and Holly. Wood's current obsession of providing a anti-hero who is morally flawed selfish in shows such as Breaking Bad, House of Cards, and movies such as Wolf of Wall Street. Overall, Film Noir remains popular and has a lasting appeal largely due to the depths and nuances of the main protagonist, as well as the difference teens the atmospheric tones against the cheery light-heartiness of conventional Holly. DOD. It is also necessary to observe how Film Noir paved the way for the medium and story telling as a whole for later generations.

Frida Kahlo Essays - Visual Arts, Arts, Self-portraits, Frida Kahlo

Frida Kahlo Essays - Visual Arts, Arts, Self-portraits, Frida Kahlo Frida Kahlo Frida Kahlo was a Mexican self-portrait artist who was also a feminist icon. She was born on July 6, 1907, in Coyocoan, Mexico. Frida started to paint after she was roughly injured in a bus accident. She has two older sisters and one younger sister. When she was 6, she had polio which caused her to be bedridden for a few months. At the age of 18, her right leg and pelvis was damaged due to a horrific bus accident. This lead her to a lifetime of chronic pain and caused her to limp when she walked but she was encouraged to do more activities to help her recover. Frida Kahlo began painting in the late 1920s. In 1928, a Mexican muralist named Diego Rivera encouraged her artwork and the two of them married on the next year. By 1932, Frida added more graphic and surrealistic elements in her artwork. As we can see in her self-portraits, the work was deeply personal, including the story of her second miscarriages.After being diagnosed that she had gangrene in her right foot, Frida spent nine months of her life in the hospital and had quite a few operations during that time. But, she continued to paint and support political causes despite having limited mobility. A few months later, part of her right leg was amputated in order to stop the spread of the gangrene. When she was deeply depressed, Frida was hospitalized again in April 1954 due to her poor health, and the fact that some people reported she attempted suicide. The next two months, she returned to the hospital with bronchial pneumonia. Couple of days after her 47th birthday, Frida died on July 13, 1954 at her house.Since her death, Frida's fame as an artist has only grown. In 1958, her beloved Blue House was opened as a museum. Frida was viewed by many people as an icon of female creativity. The feminist movement of the 1970s led to renewed interest in her life and work. In the early 21st century, her life was the subject of a film entitled "FRIDA'", starring Salma Hayek as Frida Kahlo and Alfred Molina as Diego Rivera. Below, I have chosen five paintings that she painted, all the five of them were self-portraits. Frida Kahlo was known as the master of self-portraits and he portraits was known to be the finest ever created. Most of her paintings were self-portraits. She love to paint herself because she was often alone and she said that she was the subject she knew best. She often include many features to express her feelings and the condition she had at that time. Self-portrait with Monkey (1938) Mexicans believe that monkey is a symbol of lust. But as i can see from the portrait, monkey was depicted as a gentle creature with tenderness. The monkey even put its arm around Frida's neck, which shows that the monkey seems wants to protect her. The background in this painting is a big curtain of leaves, which she often use on the other portraits she painted later. Behind her serious and straight face, there seems to be an expression of sadness. It looks like that she is dealing with all her problems. Thinking About Death (1943) Throughout her life, Frida was tortured by numerous illness. Polio at age 6 had left Frida Kahlo's right leg thinner than her left. Some scholars believe Kahlo also suffered from spina bifida. And, at age 18, Kahlo suffered 11 fractures in her right leg and a crushed and dislocated foot, among many other injuries, when her bus collided with a trolley car. She underwent as many as 35 operations over the course of her life as a result of the accident. This self portrait was painted in 1943 in which during that time, Frida's health was becoming worse and she had to be bedridden most of the time. Due to all of those conditions, it is absolutely making sense that she made this painting entitled Thinking About Death'. The death is symbolized by the painting of a skull and crossbones on her forehead. Again, she put herself on a background of green leaves, which is also known as a symbol of

Content Calendar Template Backed By Data - CoSchedule

Content Calendar Template Backed By Data More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us youd like help with for your blog posting schedule. I can see how those things are at the top of your list  because problems in those areas prevent you from building  the audience you need to convert into customers. And it sounds like a content calendar template is the perfect solution to help you get out of your funk and focus on launching  your blog and business forward. Well. Here ya go. The Real Problem This Content Calendar Template Will Help You Solve To answer your question of how often to blog,  it'd be all too easy for me to just say, "Hey there, just do a blog schedule of one post per week," and call this post complete. But. I'm a nerd. And I don't believe that every blog is created equal, nor does it have the same audience. So there is no one clear way to answer that question other than to use your own data to help you find the perfect frequency and consistency  that will help you grow. And to do that, we're going to use maths. Yes. Maths. Now, I know you're a creative person and if you're anything like me, you probably loathed any class that had anything to do with numbers when you were back in school. So I'm going to walk you through how often to blog by helping you fill out your content calendar template that will translate your raw data into some super cool insights. When you're done reading this post, you'll know: How often you should blog to reach your goals. How to change your blog schedule to publish super consistently and regularly. How to improve the content you're already creating to reach your goals. How to save time by reworking your older content into your upcoming blog schedule. How to be a data-driven marketer who can  prove that your content calendar is driving real business growth. This is the exact process we've used at to grow traffic to new blog posts by 299%. The idea is simple: Replicate the success from your  best-performing content to improve every new post you  publish. And you can do it, too. Get out your calculators because it's about to rain numbers up in here. (See, I can't even make a good math joke.) Are you having trouble #blogging frequently and consistently? Get your #ContentCalendar template...The Data-Driven Method To Find The Best Blog Schedule Frequency For Your Content Calendar You're about to go through a  few steps with your data. To keep you from becoming overwhelmed, just know that the final outcome of this process will be the exact number of blog posts you need to publish to reach your goals. When you follow these steps, you'll  solve the frequency problem which leads directly into solving the consistency problem. 1. Determine the broad  goal behind  your content calendar. Brainstorm the reasons why you're blogging.  It sounds silly because it might feel  obvious, but the practice will help  you hone in on the right ways to measure your success. For example, let's say you use inbound marketing through your blog  to sell a product. That's terrific! While that's your big picture goal,  think about how your blog can actually contribute to that goal through traffic, email subscribers, and trial conversions. For the sake of this post- and to give you an example to follow through this process- let's say you choose to measure your success through increasing traffic. Judging from  the data you gave us in the Better Marketer Survey, that's  why you blog- to introduce your business to lots of people online. So: I am blogging to increase traffic. Answer This: I am blogging to __________ {#1 reason}. 2. Know how you'll specifically measure your goal. Now it's time to understand the exact metric you'll measure and find the tool that will give you that data. A  robust and free tool to start with is Google Analytics.  The tool will help you track  general traffic metrics and also helps you track your conversion steps for goals like email subscriptions and trial signups. In the case for the example you're following, you can use Google Analytics to measure increasing traffic with the metric of page views. So:  For my broad goal to increase traffic, I'm going to measure success with this specific metric: page views. Answer This:  For my broad goal to  __________ {#1 reason}, I'm going to measure success with this specific metric: __________ {metric}. 3.  Figure out the baseline performance of an average month for that metric. Look at the past several months to find the average amount you receive for that metric. You'll use this data to help you understand how  the changes you'll make in frequency and consistency are helping you reach your goal. For example, if you're measuring page views, take a look at  your past three month's individual contribution to that metric. Then average the three numbers to gauge an average month's performance over the past quarter. So: I'm going to look at how many average page views I got per month over the last three months. Answer This:  I'm going to look at how many average __________ {metric}  I got per __________ {time frame} over the last  __________ {# sample size of time frame}. Now all you have to do is gather the data for your metric and find the average. Use this equation to get started:  __________ {sum of all metric  in the sample} / __________ {# of months  in the sample} =  __________ {average month  contribution}. You just did some math. Very nice. 4. Find  an average blog post's contribution toward that metric. You need a baseline  number from an average blog post. That means that you'll need to review the same metric from several blog posts, giving them all the same opportunity to be successful. In other words, you need to find out  the amount each post in a sample contributed to your  metric within a certain period of time. Back to the example you're following- you need to look at a nice sample size of blog posts (10 at least), and review  how many page views each post delivered in the first 30 days after being published. The 30-day period means each post got an equal opportunity (more or less) to contribute to the metric. So: I'm going to look at how many page views 10 blog posts received in the first 30 days after they were published. Answer This:  I'm going to look at  how many __________ {metric} __________ {# sample size} blog posts received in __________ {# days}. Now it's time to gather the data. Grab your content calendar template and enter in all of the URLs of the blog posts you'll include in your sample, then grab the data for your  baseline time period for each of those URLs. Find the average metric number for  all of the blog posts in the sample by using this equation: __________ {sum of metric from all posts in the sample} / __________ {# of posts in the sample} =  __________ {average post contribution}. 5. Set the  aspirational goal for your content calendar through the SMART process. This is where it gets really fun. :) Now you can actually set  real goals based on data so you know they will be realistically achievable while also helping you shoot for growth. If you set goals before this point, you have no data-driven way to understand how each post you publish will contribute to your larger picture. It would be a guess- which will make your content calendar feel a whole lot more stressful. Anyway, SMART goals, as it were, stands for: Specific: Clearly define your goal through the process you've been working through right now. Measurable: Know how you'll measure your goal. This means knowing the tool you'll use, the exact metric, and the number. Aspirational: Know the baseline of how you're performing today, and shoot for 10x growth. You'll learn a lot more about this in a second. Realistic: You need to be able to do this with  the  resources available to you. Time-sensitive: Give yourself a time period in which you'll measure success. How To Set Aspirational Goals For Your #ContentCalendar Based On Your Own DataThe good news is that you've done nearly all of this  already by  walking through this process right now. It's the aspirational side of things that makes a great goal and  pushes you into continued growth. A good goal is at least 10x growth month over month to keep you focused on projects that will help you truly grow. That means, you'll want at least a 10% month-over-month increase with  your metric. Back to your example: Let's say  you get 10,000 page views a month. 10% more than that is 11,000, so that's your aspirational goal for next month. Do this: __________ {average month contribution} Ãâ€"  1.__________ {% aspirational growth} = __________ {new month contribution goal}. 6. Figure out how many blog posts it'll take to  crush your aspirational  goal. By this point, you know your aspirational goal for your content calendar for next month. Luckily for you, you also know how much each blog post contributes to that metric. So now you can simply add up how many blog posts you need to publish next month to reach your goal. Following your example, let's say an average blog post of yours gets 2,500 page views. To exceed  your monthly aspirational goal of 11,000 page views, you'd need to publish five  blog posts next month (and you can realistically predict you'll get 12,500 page views). Just follow this equation: __________ {new month contribution goal} /  __________ {average post contribution} =  __________ {# of posts needed to reach your goal}. Note: This formula completely leaves out long-tail metrics from blog posts you've published in the past. It is, however, a useful  guide  to help you understand how much more frequently you could blog to reach your goals. Use your best judgment to understand how much more you'll need to publish and remember: SMART goals have to be realistically achievable. You'll learn how to plan your calendar for long-term growth in a second, I promise. 7. Build up your tolerance as you blog consistently. Now, this process will always suggest that you need to publish more content- increase your publishing frequency- to reach your aspirational goal. Like doing anything new, there is a learning curve that  suggests adding more new things to your plate takes a bit longer initially than after you master the craft. You know those marathon runners? They don't start out by running 26.2 miles on their first day. They train themselves by running  shorter distances to build up the tolerance to make it all the way through the marathon. They're strict on their running schedules and commit to success. The secret to #blogging success? Commitment.You need to have a similar commitment  with your content calendar if you're going to experience 299% more success than you are today. And that also means you need to schedule time for yourself to build up your publishing endurance. Back to that example: Let's say you normally publish four new blog posts that each earn 2,500 page views a month- one every week that bring in a monthly total of 10,000 page views. To reach your aspirational goal of 11,000 page views, you'd like to publish five  posts next month.  That means you'll publish one extra post next  month  to exceed your aspirational goal of 11,000 monthly page views by actually hitting 12,500. See how that works? Plan  content in your calendar so that you can build up the tolerance to publish much more content: After you  successfully publish your extra content, reflect on the process by asking yourself three simple questions: What went well? What went wrong? What could I improve next time? Constant iteration and improvement will help you build up your publishing endurance to help you increase your blogging frequency while also sharing content regularly and consistently. Replicate The Success From Your Top 10% Content To Reach Your Aspirational Goal But what if you don't want to publish more content, but rather, get more results from every blog post you plan to publish? It's totally possible. You've probably had a post or two hit it out of the park. So wouldn't it be great if every post you wrote from this point forward had the same success? It's a question we asked ourselves at and figured out the process to help us strategically choose content to create that we know you'll dig to help us reach our goals faster and make the effort of writing a blog post pay off that much more. And, it's a process you can do with your content, too. How? You ask. Well,  allow me to show you step by step. 1.  Make a list of every post you published in the last nine months. Whip out your content calendar template and create a list of  every one of your blog posts' URLs from  at least the past nine months. You can go longer if you want- the point is to get a large  sample. 2. Ask yourself four questions to  grade your gut. Critically think about what makes a successful blog post on your site. For this exercise, I scrutinized content and came up with four categories I felt made our content successful.  You can start with these questions for your blog, too; or if you feel there is something else unique about your blog that makes your content successful in a different way, swap  out a question. Keyword: Successful posts target a keyword and are optimized to rank well for that keyword to continue bringing in long-term traffic from an audience who often  doesn't already know you. By optimizing your content from the get-go, you continue getting traffic and building your audience well into the future without additional promotion. Question to ask yourself: Was the keyword well-chosen (for search volume and difficulty) and optimized throughout the post to help me get long-term traffic? Topic:  Next, successful blog posts connect the keyword people use to find your content into the angle or unique value proposition for a problem they'd like to resolve. This shows your audience- even newcomers- that you're deeply in tune with their challenges and you're dedicated to helping them  overcome their hurdles. Question to ask yourself: Was this a topic my readers would be deeply interested in learning more about? Research: Successful content backs up its claims with thorough research that proves why your advice is credible and worth following. Your credibility will  build a following of readers who keep coming back. Question to ask yourself: Was this post deeply researched to share unique and better information than any other source on the Internet? Comprehensiveness: Call it complete, in-depth, or actionable.  Comprehensiveness has nothing to do with word count, but rather, when you decide to tackle a topic that you give it everything you've got to go deep into the detail instead of just publishing catchy blog titles with content that barely scratches the surface of the promise you make in your value proposition. Question to ask yourself: Did the post turn the research into actionable, exhaustive how-to advice  and  end only  when the entire story was complete? Is your content reaching your goals, really? Strategically plan a better #ContentCalendar.At this point, you're basing all of your thoughts on gut instinct: Was this post  successful or not? There's no data involved whatsoever yet. You're just aiming to translate your gut into a grade. Kinda like a teacher grading your homework. For each of the questions, rank every post in your list on  a 1 to 3 scale for each of the four categories  of successful content: keyword, topic, research, comprehensiveness. 1 means the post is  a stinker in that category whereas a 3 means it's totally awesome. Go ahead and use your content calendar template to grade your content in each of the four categories you feel make your content successful. When you're done, add up each blog post's  grade with the highest score a single post can receive being a 12 and the lowest possible being a 4. 3.  Review every post's performance toward your aspirational goal. Now it's time to find the contribution  each blog post delivers to your aspirational goal. In your content calendar template, track the metric for the first 30 days after a blog post publishes. Additionally,  grab the data from the following two months to give you a complete quarter's worth of data. From here,  you can measure the return on investment for every blog post  after its first month's worth of performance to help you predict how your blog posts will contribute to your goals a full two months after they publish. This is where you'll learn more about that part I noted for residual long-term metrics and can add it into play as you improve your content calendar. 4. Compare your posts' actual performance to your gut. Go into your content calendar template and sort  your blog posts according to the grades you ranked them (12 being the highest and should be at the top of your sorted  list). Go ahead and highlight your top five blog posts with red  (#1), orange  (#2), yellow  (#3), green  (#4), and blue  (#5). Now sort  all of your posts again according to the first 30 days they contribute to your metrics with the highest contributing post at the top of your list. You can see from your color coding how your gut actually translates into your most successful content. If your gut translated correctly, your top  five posts should still be  red, orange, yellow, green, and blue. So... Were you right? Were you wrong? Either way, there are lots of lessons you can learn from this process with the two biggest ones being: If your gut translated into real data correctly: You've got it! Stick with your gut and plan more content on your calendar that reflects what you already feel will be successful. If data disproved your gut: Review the top five posts according to their contribution to your metric. What makes those posts really stand out versus what you thought was awesome? Do you see where you're going with this? 5. Plan to create new  content like your top 10% truly knowing what will make a difference and what won't. No more guessing. No more getting close but not quite right. Dissect the top five posts according to their contribution to your  aspirational goal and replicate the success from your top-performing content. Here are a few questions you can ask yourself as you review that content: Where did the referral traffic come from? Was it from the keyword like you thought? What was it that made this topic super popular with my audience? Was it the value proposition or promise? Was this post well researched? Did the post back up the claims it promised in the headline? Was this post complete? Was the bounce rate low? Did it provide actionable content? Who was the author? Did they attract  a following to this post? What type of blog post was it? Was it a list post, step-by-step guide, infographic, etc.? What was the tone of the post? Was it authentic, humorous, or super straightforward? Did the post have additional media in it? Were there images, videos, or bonus content that influenced its success? You get the picture. Figure out all the  reasons why your audience loved those posts and repeat those elements  in the new posts you plan on your content calendar. This process will help you get more out of every blog post you publish so you don't have to publish more content, but rather, improve the quality of the content you publish. Publishing more may not be the answer. Here's a data-driven way to translate your gut into better...Who Said Everything On Your Content Calendar Has To Be Brand New? Well, you've just gone through a lot. You know: How frequently you need to blog every month to hit your aspirational goal. How to build up your endurance to publish consistently and regularly. How to  optimize  each new blog post to contribute even more to your aspirational goal. But here's the thing: You just found  your best-performing blog posts  that you can optimize even further and republish to get even more out of them. This simple republishing process will help you: Fill up your blog schedule while saving a ton of time you would have spent creating new content. Become friends with search engines like Google that  reward content marketers who update their older content. Optimize your best content to contribute even more to your aspirational goal. Yeah, sold you, right? Finally: Something easy to fill up your content calendar. :) 1. Find a top-performing, older blog post. Lucky you! You already found your top-performing blog posts according to your aspirational goal. The only other qualifier for republishing  is to make sure  that the post you choose is at least six month old. The older, the better, since you don't want to accidentally share something that's somewhat new with your audience who may have already seen it. 2. Refresh the old blog post with 5 pieces of new insight. Adding  more relevant content into your older blog post adds tons of value for your readers- even if they saw the original piece in the past. And according to Brian Dean's research on the top 200 ranking factors Google uses in its search algorithm,  Google also likes to see  you refreshing your content. To top it off, when  you add more actionable advice to your content  and  increase  the length of your blog post, you have a higher likelihood of ranking well in search engines. Recommended Reading:  6 Simple Tips For Using Online Research In Your Content Marketing Add new data: There came a point when you had to publish the post originally. There were probably other sources of data that you didn't include in your initial content because you didn't find them  at the time or they didn't even exist because they're so new. That type of research can help keep your advice relevant- or could even help you make a couple new points that you didn't think about before. Replace outdated information: When you continue researching your blog post, you might find new information that disputes your original suggestions. For example, in a post we republished called "25 Growth Hacks That Will Amplify Your Content Marketing", I found out that one of the growth hacks from the original post  wasn't valid anymore because the website we referenced went out of business. I replaced that outdated information with a new growth hack that was similar  but much more timely than the original idea. 5 Ways To Revive And Republish Old Blog Posts  With Your #ContentCalendarAdd more awesome advice: With time comes more experience. Think about how authors re-release their books several years after their original version with new edits and insights they've learned after getting published. Use the same process to add additional advice that builds on your original thought process to add more value. A way we do this at is by analyzing all of the how-to information in an older blog post before we republish. If we give advice on, say, "make an infographic to get more social shares", we'll  back up the claim with new data that proves infographics still get more social shares than any other type of visual content. Then we'll also give the step-by-step guidance on how to create that infographic (or link to a new blog post with lots more detail). See what I did there? You can apply the same process to your blog post before you republish it by analyzing areas you can flesh out with further step-by-step, actionable guidance. Optimize the post for keywords: Yeah, you probably targeted a keyword in your blog post originally. But the keyword game is changing a little bit, and it turns out you can target multiple related keywords in one blog post to get traffic from several different search terms. While I've taken a stab at keyword optimization, I'll let Rand from Moz teach you how to do this because he's wicked smart: Essentially, based on your original keyword, find synonyms or related keywords that will help you rank for a category-type of search. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide Optimize for email subscriber conversions: A lot of you are  building your email list to keep your readers coming back for more of your awesome content. That's a terrific idea, so you'll love hearing that adding content upgrades into your blog posts can help you increase the number of email subscribers you receive from any blog post- including the ones you're optimizing and republishing. Let me explain a bit about content upgrades: Since we started including bonus content like infographics, templates, worksheets, guides, and checklists in every blog post we publish here at , we've been able to increase our email subscribers by 552% in one year. Seriously. And you can experience similar  success: Review your top-trafficked blog posts and choose a couple you could easily translate your step-by-step advice into a worksheet, template, checklist, tear sheet, infographic, or tool of some kind. Formats could include Word Templates, Google Sheets Templates, PDFs, images- the sky is the limit. Next, simply open up an Evernote note, pick out the big takeaways from your content, and write the content upgrade. The goal is to help your readers turn your advice into a game plan to experience the success you promise in your blog post. Include areas to write and brainstorm, checkboxes to mark tasks as complete, fill-in-the-blank sections, tables, and other tools to help your readers  literally work through your advice to end with the desired outcome you promised. Either work with your in-house designer to  turn your note into something awesome or  find a freelancer  to design it for you from  a site like Behance  or  Dribbble. Add the content upgrade into your WordPress media library like you would with a normal  blog post image, then grab the URL of the file name. Use a tool like LeadPages' LeadBoxes to embed a signup form right inline in your blog post to trade your content upgrade for  your reader's email address. Here's  how Neil Patel does this exact content upgrade process using LeadPages' LeadBoxes: Neil Patel uses LeadBoxes from LeadPages to add content upgrades into his content to turn traffic into email subscribers. You can do it, too. And it's especially handy for turning your high-trafficked posts into subscriber-generating machines. 3. Republish the blog post as if it were brand new. You can keep the republishing process simple to work through these projects faster than you would when you'd write a brand new post.  This is how to republish a blog post in WordPress: Add a new WordPress  post onto your content calendar on the day you'd like your old blog post to re-launch. Copy your old blog post in its entirety and paste it into your new post. The reason you'd do this is that the old post is still live on your blog and is still generating traffic- you won't want to confuse your readers with edits you're making on the fly, especially if you plan to republish the post later in your editorial schedule. Work through the post adding in all of the advice you just learned: Add new data, replace old  info, add new advice, optimize with more keywords, and add in your content upgrade. When you're done and ready to republish it, change the URL of the new post to match the one that is currently live on your blog. So, if your URL of the live post is http://awesome.com/cool-post, enter your slug for the new post as http://awesome.com/cool-post. WordPress is smart and will auto-magically  change your URL to http://awesome.com/cool-post-2. Don't freak out, because that's exactly what you want to happen. That means WordPress recognizes your original  post and is confirming that it will republish your new content over the old stuff on the specific date and time you have your new post scheduled for. Just leave the new post in draft mode, and when that day and time rolls around, your new content will show up on that old URL. Now, if you'd like to get a little picky about your blog and have that republished  post show up on your home page, you could always go into the original post and change it  to a time in the recent past (like say 30 minutes ago). Just be weary about accidentally  changing the date on your already-published post to republish in the future- it's no good unless you're Michael J. Fox. :) Now You Have A  Data-Driven  Content Calendar Template Listen, I know this sounds like a lot, so hear me out: Why this process is worth every second you spend doing it  even though you're probably  scared of what you read. You're thinking right now: This guy's crazy. I don't have time for this! To which I'm thinking: How will you be able to  improve without knowing  how what you've done- and what you plan to do- has impacted your goal? And my bro Abraham Lincoln is backing me up: Give me six hours to chop down a tree and I will spend the first four sharpening the axe. If you really want to throw efficiency in the mix, consider this: Productivity is only as good as the content you produce and how it  reaches your goal. Using your time to create effective content is far better than being efficient with your time. Using your time to create effective content is far better than being efficient with your time. Heck, Todd Henry sums it up best in his book,  The Accidental Creative: How To Be Brilliant At A Moment's Notice: We must learn to spend our time effectively rather than obsessing about efficiency. Do this, and I guarantee your content calendar will deliver the results you're looking for. #RantOver I wouldn't give you any advice I wouldn't follow myself.  This process is exactly how we plan our content calendar at , and it's  helped us keep our content calendar on track and reach our aspirational goals to grow super fast. Good luck with your content calendar!

Food Marketing 'ethics' play in food marketing Assignment

Food Marketing 'ethics' play in food marketing - Assignment Example There is need for socially responsible business to strike a fine balance between its profit making goals as well as the need to protect the long term interests of their consumers and the environment. The concept of ethics usually involves conflicting interests whereby people can disagree about the right course of action in a given situation. Marketers are therefore re-examining their connections with social values and responsibilities for the social and environmental impact of their actions. Corporate ethics and social responsibility have become hot topics for every business and only a few misguided companies can ignore these issues. As such, this essay seeks to critically analyse the role played by ethics in the process of marketing food. This essay is divided into three sections and the first part is concerned with outlining what is considered to be the most important ethical issues currently facing the food retail industry while the second section is concerned with describing how Tesco is tackling the issue of ethics in food marketing. The third part will look at economic and social trends within the European Union (EU) which may pose a conflict to the consumers with regards to ethics in marketing of food. Section A In recent years, it can be noted that the concept of ‘ethics’ has played an increasing role in food marketing. ... n be described as the â€Å"essential and enduring tenets† that help define the company and are â€Å"not to be compromised for financial gain or short term expediency,† (DesJardins, 2006, p.5). Values are obtained from a cultural environment which is made up of institutions and other forces that affect the society’s basic values, perceptions, preferences and behaviour these beliefs incline us to act in one way rather than the other (Kotler & Armstrong, 2004). There are many types of values which include financial, political, historical as well as religious among others. In as far as marketing of food is concerned, ethics may relate to a number of areas, for example, the healthiness of food, the effect of the food chain on the environment, and social effects of the food chain such as worker employment conditions. There are many factors as going to be outlined below that are considered to be the most important ethical issues currently facing the food retail indust ry. It is the responsibility of the organisation to ensure that the food they sale does not endanger the health of consumers or others. There is need to ensure that the organisation observes the health needs of the targeted consumers in order for it to remain viable. Whilst companies are not charity organisations, they need to safeguard the interests of the consumers with regards to their health concerns. For instance, genetically modified organisms (GMO) can be used to make food. However, these have come under criticism as a result of their side effects on the consumers’ health. This is an issue of ethical concern given that the organisation in question will need to take the health interests of the people into consideration of which failure to do that will result in negative publicity of the organisation

Google Marketing Case Study Example | Topics and Well Written Essays - 500 words

Google Marketing - Case Study Example The company of Google focuses on the user thus ensuring that the quality of advertising is useful to the consumer just as much as it is to the company itself. Unlike other companies, Google focuses on doing a small number of advertisements but of high quality and yielding results. In addition, Google is fast than other search engines and aims to achieve democracy and always doing great. This business practice has seen Google rise to the best search engine since 1996. Moreover, the company has a philosophy that a person does not need to be at their desk in order to make money or to get an answer. Different types of online advertising are used today one of them being text ads. In this form, the adverts are displayed, as simple, text-based hyperlinks are known as Text Ads. This form of advertising does not include graphics or images. They are mostly found on non-search websites and can be served by separate websites or an issuer’s individual ad servers. Moreover, there are display advertisements, which are mostly available in many standards shapes and sizes. Such websites include posters, trailblazer boards, towers, huge boxes, and extra sized graphical ads. For Google to be successful in their display ads, it will try to win adverts away from advertising in the US television industry. The company will also require creative capabilities and relationships with large advertising agencies. Other areas that Google will have to venture in future is the mobile telephone advertising which has over 3 billion users (Kerin et al, 2010).

750 words essay Example | Topics and Well Written Essays - 750 words

750 words - Essay Example Buddhism summarizes a spiritual life in four tenets. This entails the truth of suffering, the truth of the reason for suffering, the truth of suffering’s end, the truth of the path that leads towards enlightenment. The first tenet means that life must always possess suffering. In turn, suffering is an inalienable part of life that individuals should not hold as strange. Acceptance of suffering does not connote nihilism, but acceptance of the world as it occurs. In such a pragmatic frame, the individual learns how one can rectify the problem of suffering. The religion does not deny the concept of pleasure, but classifies the same as a fleeting value (Ganeri 67). This also applies to happiness, which is a monetary feeling. In the end, sickness, aging, and death are the only inevitable elements. The second truth deals with the cause of suffering. The Buddha states that desire and ignorance are the two main causes of suffering. Desire relates to pursuit for pleasure, material thin gs, and immortality. Since these wants are insatiable, desiring them fuels suffering in people. Ignorance, on the other hand, refers to not perceiving the world as it occurs. When an individual lacks insight and foresight, the mind remains static since it is unable to perceive the true nature of life. Buddhism emphasizes on the mind as the principal precept for attaining Nirvana. This is because the mind is essential in controlling desires and emotions. The texts liken this principle to the act of herding an ox such that it does not stray into other people’s farms. Buddhism recognizes that the senses may become uncontrollable if the individual does not chain them with one’s mind. In this view, indulgence in desires and limited application of the mind in life suffocates the spirituality of a person. Buddhism emphasizes on the need for learning in order to achieve enlightenment. When a person is born,

The Impact of Project Management in Information Systems Essay Example for Free

The Impact of Project Management in Information Systems Essay The explosion in the computing field in the last twenty years forced the organisations to be computerised for achieving most of their operations using Information Technology (IT) systems. The implementation of the systems requires a management program for the IS applications development. Susan Brock (2003) supports that as the data into valuable corporate information has become more viable through information technologies, the application of IT based projects has risen too (Susan Brock, 2003). The organisations use Information System Projects for either updating, or either upgrading or changing the existing system in order to meet users or customers’ requirements. It is supposed that the tools and techniques used in such IS projects will differ independently based on the projects’ requirements. The roles and responsibilities of each contributor to the projects differ as well. The organisations responded to this new challenge by putting into place project management teams that take into account the technological and organisational complexity of their Information System Projects (Vital Roy, 2006). The management of a software development project presents many difficulties. Most Information Systems projects are considered less than successful or many are simply cancelled. Project Management has been introduced as a major factor for controlling and tracking their projects in order to avoid these project failures. On the other hand many IS projects are successful when are completed on time, on budget, on scope and met the customers and users needs and requirements. This could happen by investigating and analysing the key elements of project management required for the successful implementation of these projects. 2. Project Management in IS projects As it stated above, Project Management is the most important tool for managing, tracking and controlling the projects. David Dixon (1988) defined Project Management as the management tool for estimating, planning, scheduling the activities needed to achieve the expected levels of functionality, quality and performance within the specified constraints for cost, time, schedules and resources (David Dixon, 1988). These activities divided into different tasks which must be assigned to the project team and be controlled by the project manager. Although most of the projects are successful, delivered on time and covered the appropriate requested requirements, some of the projects are considered less than successful and many are simply challenged or cancelled. According to the study of Susan Brock (2003), projects’ failures have reduced significantly considering the number of projects has almost doubled between 1994 and 2002, however almost half of the projects remain â€Å"challenged† (Susan Brock, 2003). During the years, IT professionals researched and studied different situations and suggest some key elements and theories for the successful implementation of IS projects such as the documentation of the Project Initiation Document (PID), the important role of the project manager, the project planning, project quality, etc. 1. Organisational Framework First of all an important section to be investigated and analysed is the organisational framework which considers the organisational structure for IS project work. The organisational framework is established at the outset and well understood by all concerned since otherwise it will be impossible to get important decisions made and to get a clear idea about the project (James Cadle and Donald Yeates, 2001). It is very important to know the customer, sponsor and project manager of each project because they are all responsible to make the most important decisions for the project. The other various roles may be organised in different ways, depending on a number of factors including the type of the project and culture of the rganisation. The other principal roles for an IS project could be the analyst, designer, administrator, programmer, testing team and project office. The PRINCE project management method is suggested for the best organisational framework either in the start or during the process of the project. Projects in Controlled Environment (PRINCE) is a structured approach to project management developed by the UK government (James Cadle an d Donald Yeates, 2001). It was originally intended for the management of IS projects and offers a number of beneficial documents in the management of IS projects such as Project Initiation Document (PID), Risk Log Document, Project Quality Plan, Stage Plan Document, Work Plan Document, etc. 2. Project Manager Another key element, may be the most important, is the project manager. The project manager is appointed by the project board of the organisation and is responsible for the management of the project on a daily basis and for the achievement for the project objectives and expected results. . Role and Skills The project manager is totally responsible for the success or failure of the whole project. The role of the project manager is very important, serious and complicated. James Cadle and Donald Yeates (2001) believe that project manager must track, monitor and check the project every day through to completion and also has to: ? Achieve the project’s objectives on time, on cost and quality constrai nts imposed by the project board. ? Take or make timely decisions to assure the project’s success ? Select project team members Create the project team and be ready for any changes in the team during project process. ? Keep the project board and senior management informed of progress and alert them to problems especially if these could affect the organisations’ or business objectives. ? Recommend the termination of the project if necessary. ? Take role of the communicator between the project board, senior management and project team. ? Select, manage and control subcontractors. ? Give permissions about the internal and external resources decided to be used in the project. ? Face and solve any problems or conflicts during the project’s process Generally, the project manager in an IS project has to create a product usually a new IS system incorporating hardware and software. As it stated above project manager should go through a difficult role to achieve the project’s objectives, however some skills are required in order to be a successful project manager such as: ^ Leadership: project managers must be able to stimulate action, progress and change. ^ Technological: project managers need to have a clear idea and accurate perception of the technical requirements of the project so that business needs are addressed and satisfied. Evaluation and decision making: project managers should have the ability to take serious decisions and evaluate alternatives. The members should be developed from a group of individuals, each with their own interests, style and goals, into a project team that works together to achieve the project’s objectives and requirements using the each other’s strengths. The most original and useful method of team effectiveness is Belbin Test, created by Dr. Meredith Belbin, which includes questionnaires for measuring aspects of personality completed by project team’s members. The scores from the questionnaires will help the project manager to assign the team members into the eight â€Å"team roles† suggested by the Belbin Method. According to the definitions given in the Belbin Test Document the eight project team roles are: ? Coordinator: provides consensual leadership, coordinating project team’s effort however lacking in originality. ? Shaper: A dynamic leader of the team, pushing activities forward and bringing â€Å"shape† to the team. The Shaper can be inspiring but can also be abrasive. ? Innovator: A source of original and a creative team member but sometimes forms a personal attachment to impractical ideas. Resource Investigator: Team’s link to the outside world and another source of ideas with the responsibility to identify and investigate resources that will help the team. ? Monitor/ Evaluator: Keeps the team on the right track and separates the practicable ideas from that are not, however sometimes is insensitive to the team members’ feelings. ? Team Worker: Sensitive to personal needs and upsets, works hard and maintains positive atmosphere in the team. ? Implementer/C ompany Worker: Takes an idea and produces a schedule. The company worker works well with plans and milestones but can be inflexible with any project’s changes. ? Completer/Finisher: Worries about what can go wrong in a project, checks up on detail and focuses the team on project’s deadlines (Belbin Test Document, 2006). If all the key roles of the project team are filled, project team stands a very good chance of success. On the other hand if some key roles of the project team are missing, it weakens the team and may lead to failure. 4. Project Plan Another key element of the project management required for the successful implementation of an IS Project is Project Plan. Planning is very important and essential in order to get the expected results and meet all the objectives and goals after the execution of the IS Project. It involves thinking hard about the IS project, what to achieve and how the team will go about it. The beginning for a good Project Plan is the understanding of the project’s requirements and the project manager must be sure that this is available before the start of the planning. The analysis of the work to be done has been made using the work breakdown structure or product breakdown structure. Work breakdown structure is the method that used to break down project progressively into smaller parts until the end up with individual tasks and work packages. After that project manager may create a Gantt chart using Microsoft Project as the tool for assigning the duration, milestone, resources, cost and staff required for each tasks as identified in the Work Breakdown Structure Diagram. Dave Martin (2004) states that â€Å"Of course ‘slippage’ from the plan is ‘a normal, natural trouble’ and its importance or magnitude is measured against the schedule. Where ‘slippage’ does occur, contingency plans are made by reference to possible implications† (Dave Martin, John Mariani and Rock Rouncefield, 2004). According to the above statement, the planning project breakdown should be revised easily especially when the project manager may need to re-estimate and reschedule some tasks in order to meet some missed requirements or to improve the progress of the project in case of ‘slippage’. Project Plan is also a way of communication between the project manager with the users, project team, project board and senior management so they can be informed anytime about project’s progress. James Cadle and Donald Yeates (2001) are suggested that the project plan must always be in electronic version using either Microsoft Visio for the work breakdown structure or Microsoft Project for Gantt chart or network action diagram. Most of the planning tools have facilities to track progress on an IS project. The data may have to be input manually by the project manager or it may be possible to link the planning tool to a time recording system and capture the input that way (James Cadle and Donald Yeates, 2001). The project manager will be able to compare the actual progress with the plan in order to identify where problems seem to be arising and decide how to solve them. 5. Project Risk Management Information System projects are becoming increasingly complicated and are subjects to various risks. Risks cannot be avoided at all but they can be managed in such a way that they are recognised and their impacts are avoided or reduced. First of all the team has to identify the risks of the project, however each project is unique so its risks will arise from the factors that may not have been seen before in the project. There are a lot of project’s areas in which risk could arise and it is difficult for the project manager to be sure that all the possible risks have been identified. All risks must be highlighted even if some of them are unpopular or never arise in similar projects in the past. After the identification and analysis of each possible risk, they need to be described so that it is clear exactly what each risk is all about (Jamie Smith, 2005). Once there is a brief description of the risk, the project team is in a better position to understand its impact and what needs to be done to mitigate it. The following list, introduced by James Cadle and Donald Yeates (2001), provides the starting point for the identification of possible risks in an IS project:  ¦ The Commercial Background- it may be a new business area in which the organisation has little experience or no market research. The possible identified risk is the lack of information about the background and requirements of the projects  ¦ The Contract- is the formal, legal stipulation of the responsibilities and agreement between the organisation and the project team (Dave Martin, John Mariani and Rock Rouncefield, 2004). There may be the risk of delay or underperformance of the project, unclear terms in the contract about the payment or not linked tangible milestones.  ¦ The users- may be unfamiliar with the new technology or unwillingness to change working practises to fit with the new system such as the London Ambulance System (LSA). The management of the organisation and users may hold very different view of what the system supposed to do.  ¦ Acceptance Criteria – The acceptance criteria may not have been clearly defined in the contract or the customer may not accept some or all of the new system. The Project Plan- possible tight timescales, milestones may be too far apart or deliverables may not have been defined enough to work so the product is not the expected result, the project may be bigger so more staff is required than the estimation at the start of the project. After completing the risk identification the project team should take some actions against those risks like the avoiding actions, try to prevent the risks from occurring, and the mitigation actions where the project teams try to reduce the impact of the risks if they occur. Finally the project teams register the identified risks either using the Risk Log Document which is part of the PRINCE or the risk map if they want to highlight only the very important and dangerous risks. 3. Conclusions The impact of Project Management in the Information Systems Project improved the percentages for the successful projects. It is the management tool for planning, monitoring, tracking and controlling the whole process of the project. The IS project to be considered will be the delivery of a specified information system within given constraints of time, quality, resources and cost, however the project organisational framework is also important because the project team has the chance to get a clear understanding of who the customer, the project’s scope and the purpose of the project is. The PRINCE project management method offers an effective structure for the management of IS project. The project manager plays the most important roles in a project team and is the main reason for the success or the failure of the project. Project manager is responsible for the build of the project teams using the most popular method of Belbin Test. Project Plan is also required in order to track, monitor, control and compare tasks with the time. The suggested tool for planning is work or product breakdown structure for break down tasks into smaller subtasks. Project Manager must take decisions about the duration, cost and resources for each task which can be presented in a Gantt chart using Microsoft Project.